For grassroots & semi-pro football clubs

Sponsors are serious business. Start managing them like one.

Floodlight helps clubs manage sponsors, track agreements, organise assets, and prove value, all in one place.

See it in action
Faster renewal cycle
100%
Of deliverables tracked
0
Spreadsheets needed
1 click
Sponsor pack PDF
Trusted by clubs building real sponsorship revenue
Runcorn Linnets FC
The reality

Sponsorship management is messy.

Most clubs run their commercial side on goodwill, post-it notes, and a WhatsApp group. It works, until it doesn't.

Spreadsheets everywhere
Sponsor lists in three docs, none of them current.
Missed renewals
Deals lapse because no one tracked the date.
Logos lost in inboxes
Last year's banner artwork buried in a thread.
Reporting? What reporting?
Sponsors ask 'what did we get?' and you guess.
Forgotten sponsors
Mid-tier deals slip through the cracks for months.
Commercial silos
Three people, three views, zero shared truth.

Floodlight fixes all of this. In one workspace, branded as your club.

What you get

A proper system. Not another tool to learn.

01 · ONE PLACE

Every sponsor, agreement, and renewal in one workspace.

Stop hunting through inboxes and shared drives. Floodlight keeps the whole commercial side of your club organised, sponsor by sponsor, season by season.

02 · DELIVERABLES

Track logos, kits, banners, social posts, every promise made.

Upload artwork once. Pin it to a sponsor. Tick deliverables off as you go. When a sponsor asks 'where's our logo?', you have an answer in three seconds.

03 · PROOF

Show sponsors exactly what exposure they got.

Live KPIs from your fan app: visits, offer clicks, CTA taps. Renewal conversations stop being a sales pitch and start being a receipt.

04 · RENEWALS

Never miss a renewal opportunity again.

Auto-flag deals 60 days before expiry. Quote, send, sign. Floodlight nudges you so the calendar doesn't have to.

05 · INVENTORY

Sell your ground like a stadium, not a Word doc.

Your real ground, real stands, real boards, mapped and dragged onto a virtual pitch. Build a sponsor pack PDF in one click.

The new bar

Sponsors don't just want a logo anymore.

They want visibility, engagement, reporting, ongoing exposure, and proof. The clubs that deliver that win the renewal. The ones that don't lose to the pub down the road.

Real visibility across perimeter, programme, app
Engagement they can feel: fans clicking, calling, scanning
Reporting in numbers, not anecdotes
Year-round exposure, not just on matchdays
A renewal pitch that already wrote itself
See it in action

Floodlight, in the wild.

A walk-through of every workspace your club gets — sponsor dashboard, branded portal, virtual pitch, and the one-click sponsor pack.

Club dashboard
One workspace. Every sponsor.
Renewals, MRR, capacity sold, all in one view.
live preview
Sponsor portal
Branded as your club.
Sponsors log in to their own KPI dashboard.
live preview
Virtual pitch
Sell your real ground.
Drag-drop sponsor allocation across stands and boards.
live preview
Sponsor pack
One-click PDF.
Branded sponsor brochure ready to send before kick-off.
live preview
Built by people who get clubs
Founders who grew up in non-league football. We've been in the room when the deal got signed on a serviette.
Premium, branded as you
Every sponsor sees your colours, your crest, your tagline. Floodlight stays out of the way.
No CRM jargon
No 'pipelines' or 'segments'. Just clear, useful tools you'll actually open every Monday morning.
Pricing without the worry

No subscription. No surprises. Just commission when it counts.

Floodlight isn't another monthly invoice on the desk. We start on a small commission of sponsor revenue, so the platform stays on, ready when you need it. The lights only earn their keep when those contracts come in.

Every club is different. Let's build the right setup for yours.
FAQ

Common questions, straight answers.

No, it's built for grassroots and semi-pro. The clubs running on goodwill and gut feel. The platform scales: same tool whether you've got 4 sponsors or 40.
Floodlight

Run sponsors like you run the team.

Floodlight on. The commercial side of football, finally taken seriously.